Also known as data analysis, data analytics is the use of quantitative and qualitative processes and techniques to improve productivity and growth in business. A huge amount of data is left behind by consumers and businesses during their activities, online or offline. This data is analyzed to reduce and replace guesswork and intuition during decision-making. Enormous amounts of data are used by data analysts to learn trends and patterns in order to come up with ways to improve business. The study of these patterns can reveal key customer information, thus helping you grow your business significantly by catering to the specific needs of your customers.